1. GTM Objectives (2025/2026)

Zekret will become the leading ecosystem for users and projects operating in and from Europe and the premier choice for onboarding regulatory-sensitive users worldwide, including private individuals and institutions. This will be achieved through a combination of innovative, cost-efficient strategies, with the following projected KPIs for its first operating year:

• User Acquisition:
  • Achieve 1.2 million registered users.
  • Attain 350,000 active users by year-end.
• Market Penetration:
  • Secure $1.5 billion in Total Value Locked (TVL).
  • Ensure 35% of the circulating supply is utilized in nodes.
  • Generate 5% of the circulating supply circulating as fees.
• Market Positioning:
  • Become the premier choice for onboarding users to the decentralised crypto space.
  • Establish Zekret as a trusted and compliant platform in the European blockchain market

These objectives will be achieved through a combination of innovative and cost-efficient strategies built on three core pillars:

1. Conventional Marketing Efforts to build awareness and acquire users.
2. Strategic Partnerships with market leaders and regulated/licensed providers.
3. Project Migrations to Zekret infrastructure and incentivization for new projects.

2. Target Audience

2.1. User Personas

• Current DeFi Users:
  • Tech-savvy individuals engaged in decentralized finance seeking new high-yield opportunities.
  • Motivated by performance, quick rewards, and advanced protocol advantages.
• Crypto New-Comers:
  • Lacking knowledge and experience, while following market trends and mass adoption.
  • Motivated by DeFi while sensitive to safety and compliance.
• Regulation-Conscious Retail Users (mostly everyone in the foreseen future):
  • Users willing to legaly on/off ramp liquidity.
  • Individuals seeking trusted platforms that align with European (and global) regulatory standards, particularly MiCA.
• Institutional Clients:
  • Financial institutions requiring compliant blockchain solutions.
  • Enterprises looking for secure and regulated blockchain infrastructure.
• Developers and Projects:
  • Existing blockchain projects seeking a safe haven amid regulatory changes.
  • Developers interested in offering DeFi to the European market.