<aside> 💡 Zekret Market Size Analysis: TAM, SAM, and SOM

Zekret is positioned to capture a significant share of the regulated DeFi market, leveraging MiCA compliance and institutional adoption. Below is the structured market size analysis, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).


1️⃣ Total Addressable Market (TAM) – Global DeFi Market

The TAM represents the entire market opportunity for decentralized finance (DeFi), assuming 100% adoption of DeFi solutions worldwide.

📌 Current Market Size (2024):

📌 Projected Growth (2025-2030):

📌 Key TAM Insights:


2️⃣ Serviceable Available Market (SAM) – Regulated DeFi & Institutional Adoption

The SAM represents the portion of TAM that fits Zekret’s compliance-first model, focused on regulated DeFi, institutional-grade blockchain solutions, and tokenized assets.

📌 Regulated DeFi & Institutional Blockchain Adoption:

📌 MiCA Compliance Market:

📌 Key SAM Insights:


3️⃣ Serviceable Obtainable Market (SOM) – Zekret’s Market Capture

The SOM represents the realistic market share that Zekret can capture in the next 3-5 years, considering adoption trends, competition, and execution strategies.

📌 Market Capture Estimate:

📌 Key SOM Insights:


Conclusion: Zekret’s Market Positioning

TAM: $231B+ by 2030 (Global DeFi Market).

SAM: $10T+ (Tokenized Assets & Institutional DeFi).

SOM: $1.5B+ TVL & 1.2M+ users (Realistic Zekret market capture by 2026).

Zekret’s compliance-first strategy gives it a clear edge over traditional DeFi protocols, allowing it to capitalize on institutional liquidity, MiCA compliance demand, and regulated blockchain adoption.

1️⃣ Customers in Segment

📌 Estimates:

Customer Type 1: 60,000 retail users (expected user base in first 3 years).

Customer Type 2: 12,000 small institutions/projects (small DeFi startups, regulated crypto firms).

Customer Type 3: 1,500 large financial institutions (banks, liquidity providers, large funds).

Total Customers: 73,500 (adjustable based on adoption trends)

% Serviceable Customers: 50% (those realistically adoptable under regulatory DeFi in 3-5 years)


2️⃣ Yearly Customer Revenue

We define annual revenue per customer based on Zekret’s core revenue streams:

📌 Tailored Yearly Revenue Per Customer:

Customer Type 1 (Retail Users): $299 (gas fees, staking, DeFi activities, transaction costs)

Customer Type 2 (Small Institutions/Projects): $12,500 (regulatory compliance tools, onboarding fees, transaction fees)

Customer Type 3 (Large Financial Institutions): $150,000 (nodes, licensing, premium enterprise services)


3️⃣ 100% Market Penetration Revenue

📌 Zekret’s Maximum Revenue Potential (if all serviceable users adopt the ecosystem):

Customer Type 1 (Retail Users): 60,000 × $299 = $17,940,000

Customer Type 2 (Small Institutions/Projects): 12,000 × $12,500 = $150,000,000

Customer Type 3 (Large Financial Institutions): 1,500 × $150,000 = $225,000,000

Total Revenue (100% penetration): $392,940,000


Category Customer Type 1 (Retail Users) Customer Type 2 (Small Institutions/Projects) Customer Type 3 (Large Financial Institutions) Total
Customers in Segment 60,000 12,000 1,500 73,500
Yearly Customer Revenue $299 $12,500 $150,000 -
100% Market Penetration $17,940,000 $150,000,000 $225,000,000 $392,940,000
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